Catalyst Ranch’s
Creative Juice Blog
Interview with Brendan Sullivan and Rick Kaempfer on their new book, The Living Wills What prompted you to write the book as a collaborative novel? Rick: Actually, this book was Brendan’s idea. He called me up one day and asked me to lunch. He had read my previous novel and thought that we had similar [...]
Lauren Young Pour – Marketing Success Starts with the Right Ingredients What are some of the main themes of your book? I’m so excited to offer a low-cost option to share my expertise and marketing secrets with a variety of potential business owners. Pour was written to showcase the correct way to build a brand [...]
Madeleine VanHecke, Lisa Callahan & Brad Kolar "The Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research" What are some of the main themes of your book? An overarching theme of the book is that the interactions between our brains and our conscious selves is opposite of what many people believe. More often [...]
Tim Frick Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing What are some of the main themes of your book? Love, betrayal, mortality...just kidding. Return on Engagement is a book about best practices for marketing yourself or your business online. It covers strategy, your website, social media, analytics, and other tools and techniques [...]
Name: Karlin Sloan Title of Book: UNFEAR: Facing Change in an Era of Uncertainty What are some of the main themes of your book? I've found that there is one thing in common with all of the clients we work with as a leadership development company right now - they are leading in a new [...]
Name: Todd Zoellick Title of Book: Daniel Harrington Fairbanks the Third and the Great Camping Adventure What are some of the main themes of your book? Daniel Harrington Fairbanks the Third and the Great Camping Adventure is the second book in a series of rhyming stories about Daniel and his dog Clark. Daniel and Clark, along [...]
Name: Aaron Goldman Title of Book: Everything I Know about Marketing I Learned from Google What are some of the main themes of your book? Keep it simple, stupid. Be where your audience is. Test everything. Show off your assets. Altrusim sells. These are 5 of the 20 “Googley Lessons” covered in my book. What prompted [...]
Name: Joe Kutchera Title of Book: Latino Link: Building brands online with Hispanic communities and content published by Paramount Books What are some of the main themes of your book? Latino Link outlines the convergence of two major trends: the growth of digital/social media and the growth of the Hispanic audience in the U.S. How will [...]
Have you ever wondered about the importance of "play" in our lives, and not only just in our personal lives but also in our work lives? Dr. Brown co-author of "Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul" shares with us some insight into his research and how important play really [...]
Kursty Groves Title of Book: I Wish I Worked There! A Look Inside the Most Creative Spaces in Business What are some of the main themes of your book? A behind the scenes look at how some of the world’s most famous brands nurture and support a creative culture. Surprising finds and inspiring [...]