Name: Aaron Goldman
Title of Book: Everything I Know about Marketing I Learned from Google
What are some of the main themes of your book?
Keep it simple, stupid. Be where your audience is. Test everything. Show off your assets. Altrusim sells. These are 5 of the 20 “Googley Lessons” covered in my book.
What prompted you to write the book?
Writing a book was on my bucket list so it was just a matter of time and topic. Both these things collided earlier this year so I went for it!
What sparks your creativity?
Caffeine. And lots of it!
What recently sparked your curiosity and how did you satisfy it?
Last week, I was trying to remember the name of the father on Arrested Development so, like everything else, I googled it!
What’s one big thing you want people to take away from your book?
The Google secret sauce is not some whiz-bang new approach to business or technology. It’s just executing tried and true marketing principles. Anyone can google themselves!
Join us here at the Catalyst Ranch for our next Match Books Event Wednesday, December 1st 2010 from 6pm to 8:30 pm, when we welcome Aaron Goldman and discuss his book Everything I Know about Marketing I Learned from Google. Check out our Happenings Page for all the info!
