As kids, most of us spent time lying in the grass, watching clouds roll by and imagining the shapes we could see in the fluffy white masses. Special effect inventors Francisco Guerra and Brian Glover aimed to bring to life these daydreams with their invention of Flogos – Logos that Fly! They can make “clouds” in the shapes of, well, anything, from the Atlanta Braves’ tomahawk to Mickey Mouse’s iconic head.
The company uses re-purposed artificial snow machines to generate the floating ads and messages, dubbed Flogos. The machines can pop one Flogo out every 15 seconds, flooding the air with foamy peace signs or whatever shape a client desires. Designers use computer software to make a stencil that when placed into the snow machine, “cuts the foam in the exact right shape,” said Flogo inventor Francisco Guerra.
These clouds are actually a mixture of soap-based foams and lighter-than-air gases such as helium, something like what you’d get if you married helium balloons with the solutions that kids use to blow bubbles from plastic wands. They are 100% environmentally friendly; eventually a Flogo will just evaporate in the air.
Check out this video, Flogos in Action.
http://www.youtube.com/watch?v=85aQf8rDXl8
